The India investment trip promises £1.3 billion from 64 Indian companies and nearly 7,000 expected UK jobs. At last, economic growth has found a way to measure itself in pounds, people and the number of delegates needed beside a pull up banner.
The government announcement covers engineering, technology, electric vehicles, semiconductors, artificial intelligence and the creative industries. That is a serious collection of commitments. It is also enough activity to exhaust the national supply of name badges before anyone locates the room containing the actual business plan.
The India investment trip and the lanyard economy
There is a serious point beneath the laminated surface. Investment can mean new facilities, skilled work and activity beyond London. An announcement is not the same as a factory opening. A press release can describe a future in the present tense. A company must still build it on a Tuesday, recruit someone who can operate the equipment and explain to the local council why the innovation centre needs 47 parking spaces.
The Department of Global Name Badges has classified “unlocking opportunity” as a high risk phrase. Any delegate who uses it must now unlock the hotel meeting room without asking a junior member of staff to find the key.
“Capital needs confidence and practical decisions,” said Ravi Briefcase, Director of Exportable Sandwiches. “It does not need another panel called ‘The Future of the Future’ before a panel called ‘The Future, Revisited’.”
Expected jobs need more than a polished backdrop
The government says the expected jobs will spread across every region, with projects ranging from electric motorcycles in the West Midlands to agricultural technology in Somerset. Those commitments may become valuable additions to local economies. They may also produce more photographs of executives pointing at maps while the person who knows where the jobs are going waits behind the branded biscuits.
International investment works best when communities see the result after the reception ends. The test is not whether a graph rises confidently towards the word “ambition”. It is whether a workplace opens, a worker gets paid and the lanyard survives long enough to be recycled.
At the closing event, organisers announced that the partnership would open doors. One delegate tried three, found two storage cupboards and eventually discovered the exit beside a display of commemorative biscuits. The India investment trip had created its first new job, because somebody had to carry the lanyards home and explain to the printer that this was not yet a national recovery.
Source: GOV.UK announcement.